Pepsi unveils new logo and branding

The changes are aimed at aligning with consumers' memories of the brand while drawing attention to Pepsi's zero sugar line, a key part of the company's growth plan.

Pepsi is set to launch a new logo and branding this fall in North America, with global rollout planned for next year. The new branding takes inspiration from Pepsi's iconic 1990s logo, but features new elements designed to make it more modern, including a different font and font color, as well as a new border.

Pepsi's logo redesigns have always reflected the cultural zeitgeist of their era, and the new branding is no exception, with a bold, digital animation that mixes graphics and photography, literality and abstraction, and positions Pepsi as a brand collab with any added element.

In order to highlight the zero line, the new logo displays black font and a black border, a nod to Pepsi Zero’s black can and label.

The new branding underscores Pepsi's commitment to staying ahead of the times and reflecting the next generation of consumers.