Nvidia Raises Prices on Most Chips Due to New Tariffs and Rising Costs

Nvidia has increased prices on the majority of its products, including gaming GPUs and AI chips, according to Taiwan’s DigiTimes, citing industry sources.

The price hike is attributed to rising production costs, higher prices from TSMC, and worsening trade conditions between the U.S. and China. The cost of GeForce RTX 50 series graphics cards has risen by 5–10%.

The increase in expenses is linked to shifting part of production to TSMC’s U.S. plants, where manufacturing costs are higher due to complex logistics and expensive materials. This has particularly impacted the new Blackwell chip lineup, which will power next-generation server solutions.

Amid U.S. export restrictions, including a ban on H20 chip shipments to China, Nvidia has reportedly lost over $5.5 billion in quarterly revenue, according to DigiTimes. Nvidia CEO Jensen Huang has been making regular visits to China in an effort to mitigate the effects of the trade conflict.

It’s worth noting that a temporary tariff reduction agreement between the U.S. and China will take effect on May 14 (for 90 days), but analysts do not expect an immediate price drop — especially in the premium GPU and AI accelerator segments.