iPhone 15 Pro Max tops global smartphone sales, outpacing Samsung

A recent report from Counterpoint Research reveals that in the first quarter of 2024, the iPhone 15 Pro Max emerged as the top-selling smartphone globally, outpacing both Samsung's flagship and mid-range offerings.

Counterpoint's data ranks the top 10 best-selling smartphones of Q1 2024, with the iPhone 15 Pro Max securing the top spot, followed by the iPhone 15, iPhone 15 Pro, and iPhone 14. The Samsung Galaxy S24 Ultra claimed the fifth position.

While the base iPhone model typically outsells the Pro variants in non-seasonal quarters, this report marks a significant shift:

Notably, the Pro Max variant achieved the top position for the first time in Apple’s non-seasonal quarter, reflecting an increasing trend of consumer preference for high-end smartphones,

according to Counterpoint.

The research firm estimates that sales of iPhone Pro models accounted for over 60% of Apple’s smartphone revenue, with Pro devices representing more than 50% of iPhone sales in Q1 2024, compared to just 24% in Q1 2020.

Counterpoint attributes the rise in premium smartphone sales to consumers holding onto their devices for longer before upgrading. Looking ahead, it predicts that more of the top 10 smartphones will capture a larger share of total smartphone sales.

While Apple's high-end iPhone market share is experiencing positive momentum, overall iPhone sales were down 10% in Q1 2024 compared to the previous year. However, strong Services revenue helped offset the decline in device sales.