47% of children in the UAE dream of becoming bloggers

According to a recent survey conducted by Kaspersky, 47% of children in the UAE say they would like to become bloggers in the future.

Their intentions appear serious — 59% of those surveyed are already working on their blog or preparing content for future publication.

When asked about their motivations, children cited a mix of personal interest and social aspirations:

• 56% said they want to become bloggers to gain popularity — a key appeal for many young people today.
• 53% said they simply enjoy creating video content.
• 35% view blogging as a way to make money without too much effort.
• 27% are drawn to it because it’s trendy and cool.

Parental attitudes, however, are more reserved:

• Only 19% of parents said they support the idea of their child becoming a blogger.
• 40% said it would only be acceptable when the child grows older.
• 24% were opposed to the idea altogether.

Despite this, 78% of parents surveyed said they either support their child’s blogging activities or at least don’t object to them.

Tips for young bloggers and their parents

In response to the growing popularity of blogging among children, Kaspersky has shared practical safety advice to help young users navigate the online world securely:

• A social media account is a blogger’s main tool, so protecting it should be the first priority. Be sure to set up two-factor authentication – it’s a reliable feature that can help to keep a profile protected from compromising and hijacking.
• Creating a strong password is essential and not as difficult as it seems. Importantly, it must be unique – it’s not recommended to reuse a password from an email or social media or any other account.
• Ensure the young blogger understands privacy issues – which information can be shared and what should be kept private. For example, public sharing of IDs, tickets and other documents, is not a good idea. It’s also advisable to keep geotags private and not share information about current location and travel plans.
• As a blogger, a child will come across a lot of different people. Discuss at the beginning what topics can be communicated with strangers and what information they should never share online. Not all followers are friendly or legitimate users, so a young blogger should be prepared for undesirable users contacting them. The best solution would be to stop responding to messages or block any suspicious users.

The findings are based on a survey conducted by Toluna on behalf of Kaspersky in 2023–2024, covering 5,000 parent-child pairs across five countries: Türkiye, South Africa, Egypt, Saudi Arabia, and the UAE.