Meta Will Sell 'Verified' blue checkmarks on Instagram for $11,9 per month

It would enhance account security and authenticity, Zuckerberg said.

Meta has announced a new subscription service called "Meta Verified" that aims to 'enhance authenticity and security' on its platforms. This new feature will allow users to verify their accounts using a government-issued ID, receive a blue badge, enjoy extra impersonation protection against fake accounts pretending to be them, and get direct access to customer support.

Announcement came out from Meta's Instagram channel. Zuckerberg uses the new feature to make an announcements.

The subscription service, which starts at $11.99 per month on the web and $14.99 per month on iOS, will first roll out in Australia and New Zealand this week, with plans for more countries in the near future.

Meta Verified is designed to address the issue of impersonation and provide users with a more secure and reliable experience on Meta's platforms. With the rise of online fraud and impersonation, many users have expressed concern about the authenticity of social media accounts, particularly those that claim to represent individuals or businesses.

The blue badge feature is particularly significant, as it will help users distinguish between real accounts and fake ones, reducing the risk of scams and impersonation. With direct access to customer support, users can also receive timely assistance in the event of any issues or concerns.

The move comes as Meta seeks to regain public trust and confidence in the wake of various data scandals and privacy concerns in recent years. By introducing new features that enhance user security and authenticity, the company hopes to demonstrate its commitment to user safety and restore confidence in its platforms.

As more people rely on social media for communication, entertainment, and business purposes, it's essential that companies like Meta take a proactive approach to ensuring the safety and authenticity of their platforms. With Meta Verified, users can enjoy greater peace of mind and confidence in their online interactions, making for a more positive and enjoyable experience on Meta's platforms.