Apple's Jony Ive Designed a Coronation Emblem for King Charles III

The design symbolise the optimistic start of a new era for the United Kingdom.

Legendary Apple designer Jony Ive and his design firm, LoveFrom, have created the emblem for King Charles III's coronation, according to the Royal Family's website. The emblem will be used throughout the festivities surrounding the king's coronation in May and on official coronation merchandise.

Ive said in a statement about the emblem, “It is such an honor to be able to contribute to this remarkable national occasion, and our team is so very proud of this work. The design was inspired by King Charles’ love of the planet, nature, and his deep concern for the natural world. The emblem speaks to the happy optimism of spring and celebrates the beginning of this new Carolean era for the United Kingdom. The gentle modesty of these natural forms combine to define an emblem that acknowledges both the joyful and profound importance of this occasion.”

This is not the first time that Ive and LoveFrom have worked with King Charles. The design firm also created the Terra Carta Seal, which recognizes sustainability efforts from private companies, in partnership with the then Prince of Wales in 2021.

Ive received a knighthood from Queen Elizabeth II in 2012 and left Apple in 2019 to form LoveFrom. The design firm has worked with clients such as Ferrari and Airbnb, though Apple ended its consulting agreement with Ive in July.

The coronation of King Charles III is set to take place in May and will mark the beginning of a new era for the United Kingdom. The emblem designed by Ive and LoveFrom will serve as a symbol of this historic occasion, capturing the King's love for nature and concern for the environment, as well as the joy and optimism of the new era.