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4 Apr, 2024
1 min time to read

Apple may enter the market of personal robotics in the future. This direction may become Apple's new ambitious project after giving up the idea of creating its own electric car.

According to information revealed by renowned journalist Mark Gurman, based on data from anonymous sources, the company is considering developing home robots capable of performing various household functions, including cleaning.

According to reports, Apple already has an advanced table-top robotic device with a smart display in its kit. This project shows that the company is seriously thinking about entering users' home space not only with gadgets, but also with smart autonomous assistants. However, it is still unclear whether Apple will manage to take these developments from the concept stage to actual products available on the market.

This move by Apple may be motivated by the company's desire to find new sources of revenue in light of growing pressure from shareholders concerned about the need to diversify its business in the face of slowing growth of its core products. Apple has long been looking for opportunities to expand its business, and robotics appears to be a promising area for investment, given the company's developments in the field of artificial intelligence.

In addition to developing an autonomous robot that could help with household tasks, Apple is looking at other areas of robotics, including smart displays with advanced interaction features. Such devices could not only improve the quality of communication between people, but also provide a new level of interaction with digital content.

However, despite its grand plans and ambitions, Apple's robotics projects face serious engineering and marketing challenges. In particular, consumers' willingness to pay a high price for home robots is questionable, given the complexity and cost of developing such devices.