Amazon drops its Just Walk Out self-service technology

Amazon has decided to discontinue its Just Walk Out technology from all Fresh grocery stores in the US, according to reports from The Information.

The system, which relies on a combination of cameras, sensors, and human oversight to monitor purchases and charge customers accordingly, has faced numerous challenges since its introduction.

Despite Amazon's claims of automation, Just Walk Out has depended heavily on manual intervention, with over 1,000 workers in India monitoring camera feeds to ensure accurate checkouts. The technology's high installation and maintenance costs, along with ongoing operational issues such as delayed receipts and order errors, have led to dissatisfaction among consumers.

In addition, privacy concerns have arisen because the system's cameras and sensors collect biometric data, including body measurements, without proper notice to consumers. This prompted a lawsuit in New York alleging violations of state laws governing biometric data collection.

While Amazon has tried to market the technology to other retailers, its use has remained limited due to logistical challenges and other costs. In the meantime, the company plans to change its grocery retail strategy in the U.S., focusing on introducing Dash smart carts equipped with scales and sensors to track spending in real time, following successful trials at select Whole Foods and Fresh stores.