X plans to deepen integration of Grok AI into app, researcher finds

Elon Musk's X is set to integrate Grok AI more deeply into its social networking platform, according to recent discoveries by independent app researcher Nima Owji.

The planned updates include features such as the ability to ask Grok about X accounts, utilize Grok by highlighting text, and access the AI chatbot through a pop-up while using other parts of the app. These developments suggest X aims to enhance user interaction with Grok by making it more accessible and functional within the app.

Despite expanding Grok access to more subscription tiers, X's in-app purchase revenue has been declining, potentially due to increased competition and user dissatisfaction with the Premium subscription price.