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Samsung has announced that its next Unpacked event will take place on July 10 in Paris. This will be the company's second major showcase of the year, following the Galaxy S24 unveiling in January.
Rumors suggest that Samsung will reveal new foldable phones and provide launch details for the much-anticipated Galaxy Ring. The event invitation hints at "the next generation of Galaxy AI and the ever-expanding Galaxy ecosystem," emphasizing Paris's reputation as a trendsetting city and a fitting location for the unveiling of cutting-edge innovations.
The timing of the event is also notable, as Paris is set to host the 2024 Summer Olympics later in July, with Samsung being a key sponsor. This could mean potential promotional tie-ins, such as Olympic-branded editions of Galaxy devices.
The event will be streamed live on Samsung’s YouTube channel, main website, and Newsroom site, starting at 9 AM ET on July 10.