TikTok to automatically label AI-generated content

TikTok has announced a new feature that automatically labels AI-generated content originating from platforms like OpenAI's DALL·E 3. This move aims to enhance transparency and inform viewers about the use of AI in content creation.

The social media platform is leveraging Content Credentials technology developed by the Coalition for Content Provenance and Authenticity (C2PA), co-founded by Microsoft and Adobe. Content Credentials add specific metadata to content, allowing TikTok to identify and label AI-generated content seamlessly.

While TikTok already labels content created with its own AI effects, it will now extend labeling to content created on other platforms that have implemented Content Credentials, such as OpenAI’s DALL·E 3 and Microsoft’s Bing Image Creator. Google has also pledged to support Content Credentials.

This change will be rolled out globally to all users in the coming weeks.

By implementing automatic labeling for AI-generated content, TikTok aims to maintain transparency and ensure accurate representation, both within its platform and across other digital spaces.