Microsoft to launch Xbox mobile gaming store in July

Microsoft is gearing up to launch its long-awaited Xbox mobile gaming store in July, offering a platform for its first-party games initially. The store will debut on the web first, bypassing the strict rules of Apple's App Store.

Xbox president Sarah Bond revealed the launch date at the Bloomberg Technology Summit, highlighting that the store will kick off with Microsoft's own titles like Candy Crush and Minecraft.

Initially, the focus will be on Microsoft's first-party mobile games, including popular titles like Call of Duty: Mobile and Candy Crush Saga. However, Bond hinted that the store will eventually expand to include games from partners.

Beyond just games, the Xbox mobile store aims to offer a comprehensive Xbox experience, allowing users to carry their identity, library, and rewards across devices. Microsoft views this as a unique offering that transcends the limitations of existing ecosystem-centric platforms.

While Microsoft had initially anticipated regulatory changes that might open up Apple and Google's app stores, it is moving forward with its own plans independently. The company's decision to launch a web-only store indicates its commitment to offering an alternative to rival app stores, with potential expansion beyond the web hinted at by Bond.

Microsoft's move towards a "next-generation store" was first hinted at in early 2022, aligning with its broader vision of providing gaming experiences across all screens.