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18 Mar, 2024
1 min time to read

Apple is in discussions with Google to potentially incorporate Google's Gemini AI into iPhone features, marking a significant collaboration between the tech giants.

Gemini, Google's set of generative AI models, could power new capabilities on the iPhone, with negotiations currently underway, according to reports from Bloomberg.

The talks indicate that Apple is exploring options to license Gemini from Google, a move that could enhance the iPhone's AI capabilities, particularly in cloud-based generative AI. Text and image generation are cited as potential areas where Gemini could be leveraged to enrich user experiences on iOS devices.

While Apple is at the same time developing its own on-device AI models for the upcoming iOS 18 release, partnering with Google for cloud-based AI would represent a significant expansion of their relationship beyond their existing default search engine arrangement.

Although details about the potential deal remain undisclosed, industry analysts anticipate that any official announcement may come during Apple's Worldwide Developers Conference (WWDC) in June.