Apple's new Hongdae store in South Korea to open, marking 100th store in Asia-Pacific region

On Saturday, January 20, Apple will open its new Apple Hongdae retail store located in Seoul's Mapo District near Hongik University Station.

This marks the seventh Apple store in South Korea and the 100th in the Asia-Pacific region.

The store aims to provide an engaging space for students, families, and the local community to explore Apple's diverse range of products and services, including Today at Apple sessions and technical support. Apple is also introducing a special Lunar New Year edition of the AirPods Pro exclusively in South Korea, celebrating the Year of the Blue Dragon.

Additionally, students and families can benefit from Apple Education Pricing on Macs or iPads, along with a special offer allowing eligible customers to receive AirPods with a Mac purchase or an Apple Pencil with an iPad purchase until March 13.

Apple opened its first South Korean store, Apple Garosugil, in 2018, and Apple Hongdae will open its doors on January 20 at 10 a.m. local time.