14 Nov, 2022
1 min time to read

Twitter owner Elon Musk has announced that the company is working on a new way to authenticate users. The social network will soon introduce a feature that will allow organisations to verify accounts.

Rolling out soon, Twitter will enable organizations to identify which other Twitter accounts are actually associated with them,

Musk twitted on Sunday.

Twitter has suspended the $8 blue checkmark feature as the number of fake accounts has increased. Thus, fake accounts of major brands, including Tesla and SpaceX, as well as Roblox, Nestle and the pharmaceutical company Eli Lilly, appeared. The latter’s market value plummeted by about $15 billion on Friday after a fake account with a blue checkmark said the company was making insulin free.

In addition, Twitter has cut 4,400 of its 5,500 contract employees. It is expected to have a significant impact on content moderation and core infrastructure services.