TikTok Launches MENA Creator Hub in UAE, Egypt

TikTok announced the launch of the inaugural TikTok Creator Hub program in the UAE and Egypt.

The new initiative aims to connect talented creators and with mentors and skill-building experts to support and nurture their skills. A group of judges including top tiktokers from across the MENA region will assess creator's skills and provide them with the required learnings to elevate their content.

The annual competition requires creators to produce a creative content idea around a specific theme. Inspired by the 2022 UN Climate Change Conference of Parties — COP27 — held in Egypt in November, this year’s theme is climate change. The theme aligns with TikTok’s launch of the #ClimateAction program in support of COP27 in the MENA region.

With the launch of the inaugural edition of TikTok Creator Hub, we aim to generate awareness and advocacy around causes and pressing issues that touch the community, securing a dedicated destination for content creation and conversations focused on the most important societal issues of our time, such as climate change,

says Tarek Abdalla, regional general manager at TikTok Middle East, Africa, Turkiye, Pakistan and South Asia.

The TikTok Creator Hub program is divided into three phases. Creators should register by October 10 and share a 30-60 second video on why they want to be part of the program for a chance to be selected. Once they have been shortlisted, TikTok will host a welcome workshop in collaboration with celebrity creators to introduce new talents to the TikTok Creator Hub concept. A live training day will be hosted, enabling creators to spend one live session with a creator mentor, ahead of their creation of a TikTok focused on climate change. Lastly, the judges will choose the winning entries, which will be announced in November.