Sensor Tower acquires rival Data.ai, announces workforce reduction

The leading app analytics firm Sensor Tower has acquired rival Data.ai.

Sensor Tower and Data.ai provide businesses and developers with vital insights into app performance, including download estimates, active users, in-app revenue, and demographic analysis. Despite the acquisition, both platforms will continue to operate independently for now.

CEO Oliver Yeh expressed excitement about broadening Sensor Tower's audience and enhancing its offerings. However, the acquisition comes with a workforce reduction, as Sensor Tower absorbs part of Data.ai's team.

Financial details of the deal remain undisclosed, but Sensor Tower secured credit-based financing from Bain Capital. Additionally, Riverwood Capital and Paramark Ventures have invested in Sensor Tower. Data.ai, with $100 million in annual recurring revenue, brings substantial value to the acquisition.