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28 Apr, 2023
1 min time to read

Joe Russo, the director of Marvel's "Avengers: Endgame," shared his thoughts on AI's potential impact on the film industry in a recent panel interview with Collider. He believes that it will take only two years for AI to create a full-length movie.

In an interview, filmmaker Joe Russo discussed the current generation's comfort with artificial intelligence (AI) and their facility in using it. He sees potential in using AI to engineer and transform storytelling, allowing for stories that constantly evolve. For example, a user could walk into their home and use their streaming platform to generate a story featuring their photoreal avatar and Marilyn Monroe's photoreal avatar in a romantic comedy, with dialogue that mimics their voice. Russo believes that as modern TVs gain more processing power, they will be able to render anything in real-time, making this type of storytelling possible.

Russo acknowledges that the prospect of AI taking over the entertainment industry is a controversial one. While he is excited about its potential to democratize storytelling and empower creators, he acknowledges that there are potential negative consequences. However, he remains optimistic that AI can be used for good, and is involved with AI companies that are developing technology to protect people from its negative impacts.

In his view, the value of AI lies in the democratization of storytelling. With the help of a photoreal engine or AI tools, anyone can tell a story or make a game at scale. Russo believes this is the most exciting aspect of AI, as it makes storytelling accessible to everyone. He is passionate about this prospect and sees AI as a tool that can empower and elevate new creators.

Despite Russo's optimism, it is unclear whether AI can replace human filmmakers entirely. While AI-generated content may be competent, it remains to be seen whether it can match the depth and nuance that human storytellers bring to their work. Overall, Russo's vision for AI is one of democratization and empowerment, but it remains to be seen whether this technology will have the positive impact he envisions.