Apple presented new MacBook Pro and iMac with M3 chips

Apple held a presentation called "Scary Fast" this night, where the company unveiled a number of new devices as well as a new generation of branded chips.

New M3 chips

Apple has unveiled its new M3 series of chips using the 3-nanometer process: the M3, M3 Pro, and M3 Max. These chips, Apple says, deliver "fast and efficient task performance," and support ray tracing, Mesh Shading, and dynamic caching.

Graphics performance: Apple has paid special attention to the graphics capabilities of the new chips. With hardware ray tracing and improved GPU architecture, rendering performance is more than doubled.

Dynamic Caching: This new feature analyzes GPU parameters in real time to optimize memory allocation for each task. This will allow developers to better customize software to run on a Mac.

Hardware ray tracing and Mesh Shading: These technologies enable the creation and processing of complex 3D objects with high detail. Combined with the new GPU architecture, this provides a 2.5x performance increase over the M1 chips.

Efficiency and performance: Apple claims the M3's performance cores are 30 percent faster than the M1, enabling faster information processing and running data-intensive applications. Efficiency cores are improved by 50%, which improves battery life.

Improved AI and Media Engine: The new AI engine in M3 is 60% faster than in M1. The media engine now supports additional codecs including AV1, providing efficient video playback.

The specifications of the chips:

• M3: 8 CPU cores, 10 GPU cores, up to 24 GB of combined memory.
• M3 Pro: 12 CPU cores, 18 GPU cores, up to 36 GB of combined memory.
• M3 Max: 16 CPU cores, 40 GPU cores, up to 128 GB of combined memory.

Refreshed 24-inch iMac on the M3 chip

Apple has unveiled an updated 24-inch iMac, now powered by its latest M3 chip. The new iMac features a Retina 4.5K display, Wi-Fi 6E support and a 1080p webcam.

Performance: The new iMac is now powered by the M3 chip, making it twice as powerful as the previous M1-powered model and 2.5 times faster than the 27-inch Intel-based iMac. Support for hardware ray tracing has also been added.

Display and Memory: The monoblock features a 4.5K resolution display for clear and colorful images. Users can choose up to 24GB of unified memory and up to 2TB SSD.

Apple has also updated the Bluetooth modules to version 5.3 and added Wi-Fi 6E support for faster and more stable connectivity. There are four USB-C ports on the back of the device, two of which support Thunderbolt.

It is noted that each iMac comes with a branded keyboard and mouse that match the color of the device's case.

The new iMac starts at $1300 for the base model with 8 CPU cores and 8 GPU cores. A model with additional graphics cores is available starting at $1500. The new monoblocks will be available for purchase in the US next week.

14-inch and 16-inch MacBook Pro with improved performance on the M3 chip

Apple also announced new 14- and 16-inch MacBook Pro models with the M3 Pro and M3 Max chips. Both laptops feature a Mini LED display, a 1080p camera and a six-speaker system.

Performance and power efficiency: Thanks to the new M3 chips, the notebooks deliver high performance that outperforms previous Intel-based models by up to 11 times. Depending on the model, the devices boast up to 16 CPU cores, 40 GPU cores, and 128GB of unified memory.

Longer battery life: The new MacBook Pro can run up to 22 hours without charging and supports up to four external high-resolution monitors.

Graphics Technology: With new chips, the notebooks now support hardware ray tracing, making graphics more photorealistic.

Color options: Premium models based on the M3 Pro and Max are now available in the new Space Black color. Base models are offered in silver and dark gray, while a black option is also available for more powerful packs. Plus, Apple has introduced a new coating technology to reduce the visibility of fingerprints.

Prices start at $1600 for the 14-inch model and $2500 for the 16-inch model. In the US, M3 and M3 Pro based laptops will be available next week, with M3 Max models going on sale later in November.