Models appeared on the catwalk in white or monochrome outfits, and with the help of an ultraviolet lamp, the color of clothes changed.
Under UV the color would turn into bright colors and patterns, including the Anrealage monogram. Then the models turned 180 degrees and the lamp illuminated their outfits again.
That was the way the Japanese brand Anrealage presented its autumn-winter collection 2023/24, and it turned into a real performance.
As the intensity of natural sunlight is ever-changing, the colors are constantly shifting. These garments return to their original color in around three minutes when no longer exposed to the UV rays.
When designing the collection, the brand's creative director Kunihiko Morinaga was inspired by the concept of "Umwelt," a German word and philosophy that refers to the environment or surroundings.
He explained that, for example, a bee or other insect sees color differently than a human. And if one observes the outfits in the sun or under artificial light, the colors will be different depending on the environment.
According to the creative director of Anrealage, one of the ideas of the collection is to make a connection between clothes and the environment and to return to the theme of ecology in fashion. The most impressive part of the show was the application of vertical green stripes on the yellow dress.
Morinaga first used fabric with light-dependent, color-changing photochromic features ten years ago.