Adobe launches beta version of Adobe Express app with AI-powered tools

This update integrates Firefly AI models directly into the app, empowering users to effortlessly create and publish social content using cutting-edge generative AI tools.

The new features in Adobe Express include a "Text to Image" generator, enabling users to quickly generate images with Firefly generative AI based on their text inputs. Additionally, the "Generative Fill" feature allows for easy insertion, removal, or replacement of people or objects using simple text prompts. Users can also leverage the "Text Effects" feature to enhance messages with various text stylings.

This update is particularly beneficial for small businesses looking to enhance their promotional content by removing unwanted objects or photos, as well as for creative professionals seeking to streamline mobile content creation across social marketing teams.

Adobe Express integrates seamlessly with Creative Cloud, enabling users to access and edit creative assets from Photoshop and Illustrator directly within the app. Moreover, users can incorporate linked files that sync with Adobe Express as they edit in Creative Cloud apps.

The app supports previewing and publishing content on social media platforms such as TikTok and Instagram, and facilitates the upload and sharing of brand assets, including specific brand colors and logos. With access to thousands of video and multipage templates, along with Adobe Stock videos, music, and images, users have a wealth of resources at their fingertips.

Android users can now download the beta version of Adobe Express from the Google Play store, while iOS users can sign up for access to the beta app due to Apple's restrictions on the number of beta users in apps.