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Google’s Gemini AI will play a major role in the Paris 2024 Olympics broadcast, thanks to a partnership with NBCUniversal.
As the official AI sponsor for Team USA, Google will integrate various AI-powered features into the event coverage, starting July 26th.
Viewers can expect to see Google Maps' 3D Immersive Views of iconic venues like Versailles, Stade Roland Garros, and the Aquatics Centre, showcasing photorealistic models and information about events at each location.
Additionally, Google Search AI Overviews will be used by announcers and commentators to answer Olympic and Paralympic questions during the broadcast.
This partnership aims to highlight Google’s AI capabilities throughout the Olympics coverage.