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24 Feb, 2024
1 min time to read

Apple is reportedly diving deeper into the world of artificial intelligence with its latest internal tool, "Ask," currently being tested by AppleCare support advisors.

The tool uses artificial intelligence to generate answers to technical queries based on data from Apple's extensive internal database.

Unlike traditional search tools, "Ask" doesn't just return generic results; it generates tailored responses specific to the query details, such as device type or operating system. These responses are then evaluated by advisors, who can mark them as "helpful" or "unhelpful."

One of the challenges with AI-generated responses is the potential for inaccuracies or "hallucinations." To mitigate this, Apple's "Ask" tool is trained solely on its internal database, with additional checks to ensure that responses are factual, traceable, and useful.

Although details remain scarce, this leaked information suggests that the "Ask" tool could be an evolution of the previously rumored "Ajax" or "AppleGPT." While Apple has yet to officially classify it as artificial intelligence, the functionality and capabilities align closely with AI-driven systems.