• btc = $116 686.00 -2 339.49 (-1.97 %)

  • eth = $3 630.20 -18.42 (-0.50 %)

  • ton = $3.09 -0.14 (-4.35 %)

  • btc = $116 686.00 -2 339.49 (-1.97 %)

  • eth = $3 630.20 -18.42 (-0.50 %)

  • ton = $3.09 -0.14 (-4.35 %)

31 Jan, 2024
1 min time to read

TikTok is testing a new feature that automatically identifies products in videos, providing users with a "Find similar items on TikTok Shop" link.

The experimental tool, currently in early testing, aims to enhance the platform's e-commerce capabilities. While influencers and brands currently need TikTok approval to tag products, this feature has the potential to expand product links to all videos, significantly broadening TikTok's e-commerce reach.

The move comes after the recent launch of TikTok Shop in the US and aligns with the platform's goal of achieving $17.5 billion in US sales by 2024. Despite the promising initiative, there are reports of accuracy challenges, as the tool sometimes suggests unrelated or inaccurate products.