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MGM Resorts' online gambling division, BetMGM, joins forces with X (formerly Twitter) to bring real-time sports betting statistics to the social media platform.
The collaboration aims to introduce a feature on X that showcases betting odds and provides direct access to BetMGM for users to place bets.
This partnership comes ahead of the NFL Super Bowl, leveraging X's strength in live events, although the platform has faced challenges with outages during high-traffic events in the past.