Instagram co-founders shut down their AI-driven news app 'Artifact'

Systrom and Krieger cite market challenges as reason for shutting down less than a year after launch.

Instagram co-founders Kevin Systrom and Mike Krieger are closing down their news app, Artifact, known for AI features and Reddit-like posting. Despite initial success, the founders stated that market opportunities weren't sufficient to justify continued investment. Systrom hinted at future AI projects, recognizing the transformative potential of artificial intelligence.

Users have until the end of February to enjoy core news reading features before the app goes offline.