Apple introduces 'contingent pricing' to App Store, offering discounts for active subscribers

Apple has unveiled a new feature called "contingent pricing" for App Store subscriptions.

This feature allows developers to attract and retain subscribers by offering reduced subscription prices to users who actively subscribe to another service. Whether it's the same developer or two different ones, this innovative approach is designed to incentivize user retention and collaboration between developers.

Developers can leverage contingent pricing to introduce cross-promotional strategies, where, for instance, users of one app can enjoy discounted rates on a subscription from a different developer. Apple provides flexibility in implementation, allowing developers to seamlessly manage the process and offer customers an attractive pricing proposition.

The tech giant is currently testing the feature through a pilot program, and developers eager to explore this opportunity can sign up for notifications, with more details expected to be released in January.