Apple and Paramount in early talks for joint streaming bundle

Apple and Paramount are reportedly in early discussions about a discounted TV streaming bundle, combining Paramount+ and Apple TV+.

The companies are exploring options to offer a bundled service at a lower cost than subscribing to both platforms separately. The talks come amid increasing competitive pressures, with streaming services adjusting prices to achieve profitability and addressing challenges related to subscriber cancellations and switches.

Apple has previously raised prices on its subscription-based services, including Apple TV+, which went from $6.99 per month to $9.99 per month, a $3 rise.

If the collaboration between Apple and Paramount progresses, it would follow a trend in the industry where streaming services bundle offerings to reduce the likelihood of subscriber cancellations. Competitors like Netflix and Max have already implemented bundled services

The discussions are in the early stages, and details about the potential bundle are yet to be determined.