Instagram's new feature: Save posts with friends in a dedicated section

In 2017, Instagram added "collections" to bookmark saved posts. Now, a new feature lets users create collections with friends.

In an effort to facilitate the connection between users over shared interests, Instagram has introduced a new feature called "collaborative collections." This feature allows users to save posts to a collaborative collection in their group chat or one-on-one direct message, enabling them to share content with their friends in a dedicated space.

The introduction of this feature puts Instagram in direct competition with Pinterest, which has offered a similar "Group boards" feature since 2018, allowing users to collaborate with one another on the platform.

To create a collaborative collection, users can simply save a piece of content from their Feed or DMs and select the option to create a new collaborative collection. From there, users can give the collection a custom name and invite their friends to join. Once invited, friends can start adding content from reels, Explore, Feed, and DMs to the collection, and any member of the chat can add or remove posts from the collection.

The potential uses for this feature are numerous, including planning a trip with friends by saving posts of places to visit or things to do, or creating a dedicated space for sharing posts about mutual interests like memes, baking recipes, workout tips, and more.

This feature is the latest addition to Instagram's efforts to enhance user connectivity on the platform, following the recent introduction of the "Channels" feature, which allows creators to share public, one-to-many messages to engage with their followers through text, images, polls, reactions, and more.