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  • ton = $7.26 0.49 (7.29 %)

15 Mar, 2023
1 min time to read

"We will proceed with our plan, but we'll ensure that it aligns with our needs and those of our audience. As the industry evolved, we had to adjust accordingly."

Spotify co-president Gustav Söderström has revealed in an interview with The Verge that even though the highly anticipated Spotify HiFi has not launched, some form of lossless experience is still in the works. Söderström explained that the company had to adapt to changes in the industry since the announcement was made two years ago, but HiFi is still on the agenda.

Originally, the plan was to launch HiFi as a premium tier by the end of 2021, but since then, other services such as Apple Music and Amazon have offered lossless music at no extra charge. When questioned about the delay, Söderström declined to provide specific information and simply said that Spotify wants to offer HiFi in a way that makes sense for the company and its listeners.

The Verge has learned that Spotify HiFi has been ready for over a year, and the technical work is mostly complete. However, the launch was spoiled by Apple offering lossless for free. Spotify is now expected to offer HiFi as part of a more expensive plan that includes spatial audio/Dolby Atmos and other perks related to audiobooks and podcasts. Söderström did not provide a timeline for the release of HiFi, but he confirmed that it is still coming at some point. Meanwhile, users can adjust to Spotify's new TikTok-inspired redesign while they wait.