The UAE Ministry of Economy Launches the SkillUp Embark Programme with Google

The UAE Ministry of Economy launches the SkillUp Embark programme for online business development in collaboration with Google as part of the Entrepreneurial Nation initiative aimed at supporting entrepreneurship, start-ups and small and medium-sized enterprises.

The Skill Up Embark programme provides free intensive training for small and medium-sized business owners, supported by Google. As a result, participants in the programme will gain more in-depth knowledge of digital marketing tools through various digital platforms. In addition, participants will learn how to create a digital marketing strategy and manage business performance in a way that promotes the growth of their online commerce and ensures that information about their products reaches the largest number of consumers in different markets around the world.

The Ministry of Economic Affairs has encouraged SME owners to take advantage of the programme by applying through its website https://skillupembark.ae. Applicants must have a physical product, an e-commerce website and a budget to invest in digital marketing and promotion.

In line with the UAE Centennial 2071 programme, the UAE is focusing on the entrepreneurial sector, which is the basis of an innovative and sustainable national economy.

The UAE aims to train a generation of entrepreneurs through 'the Entrepreneurial Nation' programme, educating them on how to use the latest technology and technological tools that will enable their businesses to grow and thrive in traditional and e-markets and thus contribute to the UAE's position as an entrepreneurial hub.