Spotify to introduce AI labeling for music

Streaming giant Spotify has updated its rules for handling music created with the help of artificial intelligence.

The company will adopt the DDEX labeling standard to provide transparent disclosure of AI usage, while also banning cloned voices without the rights holder’s consent.

From now on, labels, distributors, and partners will be required to indicate in track metadata exactly where AI was used — for example, in generating vocals or instrumentals. According to Sam Duboff, Spotify’s Head of Marketing and Policy, this reflects the idea that AI in music is a “spectrum,” rather than a clear line between “AI” and “not AI at all.”

The company also stressed that any vocal clones, deepfakes, or voice imitations uploaded without permission will be removed from the platform. While the DDEX standard is still under development, 15 labels and distributors have already confirmed their commitment to adopt it.

In addition, Spotify is rolling out a new filter to combat manipulative distribution tactics and will work with distributors to block fraudulent uploads made under false artist names — preventing such tracks from reaching listeners in the first place.

At the same time, Spotify emphasized that these changes are not intended to restrict artists.

“We’re not here to punish artists for using AI authentically and responsibly. We hope that artists’ use of AI production tools will enable them to be more creative than ever,” said Charlie Hellman, Spotify’s Vice President of Music.