OpenAI to restrict video generation following copyright complaints

Sam Altman has outlined new plans for Sora, the video-generation tool that has quickly become one of the internet’s most popular ways to create AI-driven clips.

In a blog post this week, Altman said OpenAI will introduce tighter controls to give rights holders more say over how their characters and visual assets are used. Film studios, publishers, and other IP owners will soon be able to block the appearance of their creations in Sora. For those who opt in, OpenAI is working on a royalty system that would share revenue with rights holders.

• The company insists it doesn’t want to limit user creativity, but acknowledges it can’t ignore a rising wave of complaints from studios, artists, and brands.
• Japan, meanwhile, has become one of Sora’s most fertile creative hubs, with users generating anime-inspired videos in the style of Studio Ghibli or Gainax. That content, too, could face restrictions depending on how Japanese rights holders respond.
• Altman admitted the rollout will be turbulent — a “very high rate of change” through trial and error, as OpenAI tries to strike a balance between creative freedom and copyright protection.

OpenAI prepares TikTok rival with AI-generated videos

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Durov's CodeIgor Savkin