Musk Wants Twitter To Become WeChat

Elon Musk reveals his ambition to turn Twitter into WeChat, the most popular app in China, during his first meeting with Twitter employees.

You basically live on WeChat in China because it's so helpful, so useful to daily life. I think if we achieve that or come even close to that with Twitter, that would be a success, said Musk.

WeChat, which has over 1 billion monthly active users, is considered a “super app” because it combines instant messaging, social media, and mobile payments into a single platform. The popular Chinese platform has been criticized for various privacy and security concerns as well as censorship issues that run contrary to the billionaire’s free speech ideals.

Turning Twitter into a super app like WeChat will be a huge undertaking for Musk. Changing consumer behavior is hard – something that Meta (then Facebook) quickly discovered during its super app ambitions, according to Jasmine Anberg, a principal analyst at Insider Intelligence.

The billionaire also compared Twitter with TikTok.

The standard should be they are entertained and informed. TikTok is interesting, but you want to be informed about serious issues as well, Musk told employees.