Mall of the Emirates Launches WhatsApp Shopping

Customers can now purchase 350 brands via a special WhatsApp chat feature.

The Emirati retail conglomerate Majid Al Futtaim has launched a new Digital Concierge service in Mall of the Emirates, which enables consumers to shop over 350 international and home-grown brands and luxury designers via WhatsApp. Visitors can also order a free delivery via the messenger.

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Majid Al Futtain representatives say they want to offer shoppers more options to make purchases. Fuad Sharaf at Majid Al Futtaim Properties, MD of UAE Shopping Malls said:

At Majid Al Futtaim, we recognise that our shoppers want to have more than just one option when it comes to browsing their favourite international or local brands. While we’ve always prioritised an omnichannel experience, we decided to elevate our offering with the Digital Concierge service which enables shoppers to shop from their most loved brands in the comfort of their own homes.

Sharaf also noted that the feature will soon be expanded "beyond the Mall of the Emirates. Recently, Mall of the Emirates has launched a new e-commerce website, which has been tailored to fit consumer digital behaviours including a handful of omnichannel services such as bespoke personal stylist workshops with consultants, smart parking, and the opportunity to shop over 50 brands.

Previously, we reported that Meta announced a new investment in Take App, a Singaporean startup that aims to bridge the digital gap for small-business owners and adapt the messenger to the demands of entrepreneurs.