Apple Vision Pro in-store purchase process will include a 25-minute demo

Apple is gearing up to provide potential buyers of its $3,499 Vision Pro mixed-reality headset with a comprehensive in-store demonstration to ensure an optimal user experience.

With pre-orders starting this Friday and sales launching on February 2, customers can sign up for an in-store demo starting on the same day. Bloomberg reporter Mark Gurman describes the in-store experience as a "compelling" 25-minute session that involves facial scanning, headset assembly, and calibration.

During the demo, Apple retail workers will scan customers' faces to determine the ideal light seal, foam cushion, and band size for the headset, considering factors like prescription lenses for glasses wearers.

The assembly of the headset will be part of the process, followed by an explanation of the Vision Pro basics, including interface navigation and device control. Customers will then wear the headset to calibrate it through various tracking and tapping routines before the actual demo begins.

The demonstration will showcase the Vision Pro's capabilities. Users will learn how to use the headset as a computer or tablet replacement, managing multiple apps and browsing web pages. Apple aims for a "compelling" rather than "exhausting" experience, emphasizing that it's a sales pitch designed to engage customers.

Apple considers the in-store demo crucial and has invested in training hundreds of employees on how to present the Vision Pro headset effectively. Ahead of the launch of the $3,499 headset, Apple is so looking to dispel doubts about the price.