AI outperforms humans in pitch deck effectiveness

A recent study conducted by Clarify Capital, a firm specializing in small business investments, revealed that GPT-4-generated pitches outperformed human-created ones in terms of quality, key element description, and problem explanation.

In the experiment, 250 investors and an equal number of entrepreneurs were presented with a set of pitches without being informed about the involvement of AI technology. The "human" pitches consisted of successful presentations that had previously secured investments. The specific GPT-4 chatbot used to create the AI pitches was not disclosed.

The results were astonishing: investors and business owners were 3x more likely to invest after reading a GPT-4 pitch deck than after reading a human one. After reading a GPT-4 pitch deck, one in five participants expressed a willingness to invest $10,000 or more, indicating a high level of confidence in the AI-generated presentations.

The study covered various topics such as finance, marketing, and investment. Across all categories, GPT-4 demonstrated superior performance in attracting investment compared to human-created pitches.