Apple announces 2023 App Store Award winners, spotlights generative AI as the 'trend of the year'

Apple has revealed the winners of the 2023 App Store Awards, highlighting innovative apps and games that redefine user experiences.

These are all the winners of the 2023 App Store Awards:

Apps

• iPhone App of the Year: AllTrails, from AllTrails, Inc.
• iPad App of the Year: Prêt-à-Makeup, from Prêt-à-Template.
• Mac App of the Year: Photomator, from UAB Pixelmator Team.
• Apple TV App of the Year: MUBI, from MUBI, Inc.
• Apple Watch App of the Year: SmartGym, from Mateus Abras.

Games

• iPhone Game of the Year: Honkai: Star Rail, from COGNOSPHERE PTE. LTD.
• iPad Game of the Year: Lost in Play, from Snapbreak Games.
• Mac Game of the Year: Lies of P, from NEOWIZ.
• Apple Arcade Game of the Year: Hello Kitty Island Adventure, from Sunblink.

Apple also acknowledged apps making a cultural impact, including Pok Pok, Proloquo, Too Good To Go, Unpacking, and Finding Hannah. These apps were recognized for their positive influence on inclusivity, accessibility, minimizing food waste, and storytelling.

Notably, Apple's App Store Editors identified "generative AI" as the trend of the year for 2023. The evolution of generative AI captured users' imagination as apps integrated AI in various ways, providing firsthand experiences of the technology's benefits and risks. A collection of generative AI apps exemplifying this trend is available on the App Store.