Elon Musk announces xAI’s Grok chatbot launch for X Premium+ subscribers next week

Screenshots revealed Grok's integration into X's web app, and its unique features, including a personality with wit and a rebellious streak.

Grok aims to stand out from rivals like OpenAI's ChatGPT and Google's Bard by offering real-time knowledge through the X platform, adding an interesting dimension to its responses.

The chatbot's debut is expected to boost X's Premium+ subscription, part of the platform's effort to attract more users and generate additional revenue amid challenges, including advertiser concerns and content-related issues.

Grok, developed by xAI, promises a distinct personality and plans to answer "spicy" questions rejected by other AI systems.

In response to Grok's arrival, OpenAI's CEO Sam Altman engaged in a playful exchange, highlighting the competitive atmosphere between the two platforms. While Grok's debut lacks the boardroom drama seen at OpenAI, its introduction adds a new layer to the ongoing competition in the AI chatbot space, with potential implications for user engagement and subscription growth on the X platform.