Apple to support RCS messaging standard in 2024, bridging gap with Android users

Apple has confirmed its plan to support the Rich Communication Services (RCS) messaging standard starting in 2024.

While this move won't change the color of text bubbles in iMessage, it will enhance the messaging experience for iPhone users when communicating with non-iOS devices. Messages sent from iPhones to Android or other non-Apple devices will benefit from RCS, improving interoperability and bypassing the outdated SMS/MMS system.

Apple stated that RCS Universal Profile will offer a better experience compared to traditional SMS/MMS.

This RCS support will complement iMessage, which will continue to provide a secure and feature-rich messaging experience for Apple users. While iMessage offers unique features like voice memo transcriptions and check-ins, RCS support means that iPhone users can communicate more seamlessly with Android users while maintaining the familiar green and blue conversation bubbles.

While the exact rollout date for Apple's RCS support is yet to be specified, it is expected to be implemented "later next year."

The announcement coincides with the end of the deadline for companies to file objections with the General Court of the European Union, where Apple is reportedly challenging the EU's ruling on the App Store's antitrust status under the Digital Markets Act.