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31 Oct, 2023
1 min time to read

Apple's recent "Scary Fast" Mac event, which showcased the latest MacBook Pro and iMac with the M3 chip, is different from previous events because it was shot entirely on an iPhone 15 Pro Max.

Towards the end of the event, after Apple CEO Tim Cook expressed gratitude to the audience, a message appeared on screen: "This event was shot on iPhone and edited on Mac." It was accompanied by a disclaimer highlighting that all presenters, locations, and drone footage were captured using the iPhone 15 Pro Max.

While Apple has long emphasized the superiority of the iPhone camera, this is the first time that an entire Apple event was recorded using an iPhone. This move serves as a strategic demonstration of the iPhone 15 Pro Max's advanced video capabilities.

The latest iPhone, released in September, introduced the capability to record in ProRes Log at 60 frames per second. The combination of the low-compression ProRes format and the Log color format, widely used in the film industry for accurate color correction, opens up new possibilities for video capture.

Additionally, the iPhone 15 Pro is the world's first smartphone to support ACES (Academy Color Encoding System), a global standard for color workflows. Professionals can also connect external storage via the USB-C 3 port to directly record videos. Notably, the iPhone 15 Pro Max offers 5x optical zoom for video recording, adding to its video versatility.

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