Ferrari drives into the crypto era

Ferrari, the renowned luxury carmaker, has partnered with BitPay to enable customers in the United States to purchase their dream cars using cryptocurrencies such as bitcoin, ether, and USDC.

The move comes in response to customer demand and will expand to Europe in early 2024, with plans to extend this payment option to other regions.

Enrico Galliera, Ferrari's Chief Marketing and Commercial Officer, stated that there will be no additional fees for crypto payments. BitPay will handle the conversion of cryptocurrencies to traditional currency at the time of the transaction, mitigating volatility risks.

This initiative aims to make Ferrari vehicles accessible to a broader audience, including those who may not have considered purchasing a Ferrari before.