14:20
11:38
13:58
14:51
12:19
17:14
14:20
11:38
13:58
14:51
12:19
17:14
14:20
11:38
13:58
14:51
12:19
17:14
14:20
11:38
13:58
14:51
12:19
17:14
These new ad formats, unlike traditional ads marked with an "Ad" label, do not feature any associated user accounts.
When users scroll through their feed, embedded images and clickbait-style text can easily be mistaken for regular posts. The illusion is completed by a "profile" photo taken from the embedded image.
According to reports, this ad format does not appear in X's ad campaign manager. Instead, it seems these ads are being served by a third-party ad provider, raising questions about transparency and control over the platform's advertising content.
While X has not officially commented on the matter, the presence of unlabeled clickbait-style ads has sparked concerns over user experience and the need for clearer ad labeling and reporting options. Users are hoping for a resolution that ensures transparency and a more enjoyable browsing experience on the platform.