X (Twitter) has paid out nearly $20 million to creators, CEO claims

X, formerly known as Twitter, has reportedly paid out nearly $20 million to content creator, according to X CEO Linda Yaccarino.

X introduced payments to creators back in July, offering them a share of the ad revenue generated from ads displayed in response to their posts to other verified users. To qualify for this program, users must subscribe to X Premium (formerly Twitter Blue), have over 500 followers, and have accumulated more than 5 million tweet impressions in the past three months.

According to owner Elon Musk, the initial payout in July, which covered revenue generated since February, totaled about $5 million. The fact that X has now paid out a total of $20 million indicates either a significant increase in the number of creators joining the program or an increase in the number of ad impressions generated by X.

Historically, Twitter has struggled to attract content creators because it didn't have a clear monetization path for them. With the current initiative, X aims to reverse this trend and attract creators to its platform by giving them the opportunity to monetize their content.