Amazon brings its Bedrock generative AI service to general availability

Amazon has officially announced the general availability of its Bedrock service, offering a range of generative AI models from Amazon and third-party partners via an API.

Bedrock enables AWS customers to develop applications on top of generative AI models, allowing customization with proprietary data. Brands and developers can create AI "agents" using these models to automate tasks such as booking travel, managing inventory, and processing insurance claims.

Llama 2, the open-source large language model from Meta, will soon be available on Bedrock, joining models from AI21 Labs, Anthropic, Cohere, and Stability AI. Amazon claims that Bedrock will be the first "fully managed generative AI service" to offer Llama 2, including both 13-billion and 70-billion-parameter versions.

While Llama 2 has been available on other cloud-hosted generative AI platforms, such as Google's Vertex AI, Bedrock's integration with existing AWS services, like AWS PrivateLink, sets it apart.

Swami Sivasubramanian, VP of Data and AI at AWS, highlighted Bedrock's accessibility, emphasizing its potential to transform industries and reshape work processes for businesses of all sizes.

Amazon also introduced the Titan Embeddings model, supporting 25 languages and accommodating text chunks or whole documents of up to 8,192 tokens. With these moves, Amazon aims to make a significant impact in the rapidly growing generative AI market.