Elon Musk Plans to Bring Back Vine, Predecessor of TikTok

Elon Musk, who became Twitter’s new owner on Friday, is considering bringing back Vine, the short-form video app that Twitter bought and abandoned long before TikTok made the format popular.

A person working for Twitter, asked to remain anonymous, told CNBC exploratory discussions are happening within the social network about a possible Vine revival.

It’s not clear how a Vine redesign and brand revival would fit in with other big questions hanging over Twitter, such as whether Musk will order mass layoffs or other cost-cutting measures or try to boost subscription revenue.

On the weekend Musk tweeted a poll about Vine, with nearly 70% of respondents voting in favor of bringing it back. A few former popular Vine stars appeared receptive to the potential resurrection of the app.

Musk also solicited ideas about how to make a revived Vine better than TikTok.

“What could we do to make it better than TikTok?” he wrote in response to Jimmy Donaldson, better known as MrBeast, who is one of the most popular YouTube creators.