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YouTube is testing out blocking users who have ad-blockers enabled on their platform.
The move comes as a surprise to many, given that YouTube has not addressed ad-blockers in years.
Upon visiting YouTube with an ad-blocker enabled, users were met with a pop-up stating that ad-blockers are not allowed and that videos would be blocked from streaming unless the user allowed YouTube ads or signed up for YouTube Premium.
A YouTube employee has confirmed that this is only an experiment for now. It's easy to understand why YouTube may want to block ad-blockers as ads help keep the platform free for billions of users worldwide.
However, the move may frustrate some users, particularly given YouTube's ever-increasing ad load and the $10 per month price point of YouTube Premium.
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