Ring's new pet tag uses QR codes to reunite lost pets with owners

Priced at $9.99, the Ring Pet Tag attaches to a pet's collar and displays a QR code.

When someone finds a lost pet, they can scan the QR code using a mobile app, which links to the owner's contact information.

The QR code also leads to a pet profile that can include details such as the pet's name, breed, weight, color, unique markers, health conditions, medication information, and microchip numbers. Importantly, it shields the owner's personal information like phone numbers and ZIP codes, providing privacy and security.

Once scanned, the owner receives a push notification, and a two-way communication feature is initiated, allowing the finder and owner to communicate. Ring has partnered with Petco Love Lost, connecting over 2,500 animal shelters in the US to the Ring app.

While this QR code-based solution lacks GPS or wireless tracking features, it offers a simple and secure way to help reunite lost pets with their owners without revealing sensitive personal information. The Ring Pet Tag is available for pre-order on Ring.com and Amazon.com and will start shipping on October 4th.