Meta blocks EU users from accessing Threads app via VPN

The move comes in response to privacy concerns surrounding the app, which extensively tracks user data.

Meta stated that Threads is currently unavailable in most EU countries and additional measures have been implemented to prevent users from accessing it. The company emphasized the importance of the EU market and expressed hope to make Threads available in the region in the future.

The decision to block access aligns with EU data protection laws and the Digital Markets Act, which impose regulations on data processing and ad targeting.

Despite a strong start with over 100 million sign-ups, Threads has experienced a decline in daily active users and time spent on the app, suggesting that the initial excitement may be waning.