Instagram tests AI chatbot feature for direct messages

Similar to Snapchat's My AI, this feature aims to allow users to engage in conversations with an AI chatbot directly on Instagram.

Meta has been actively incorporating generative AI technology into its various platforms, including advertisements. Now, the company is exploring the potential of AI chatbots on Instagram.

#Instagram is working on bringing AI Agents (Bots 🤖) to your chats for a more fun and engaging experience 👀

ℹ️ AI Agents will be able to answer questions and give advice.
You'll be able to choose from 30 different personalities. pic.twitter.com/4eWLBbvs8w
— Alessandro Paluzzi (@alex193a) June 5, 2023

A recent tweet hinted at the testing phase of this feature, indicating that users may soon have the option to interact with an AI chatbot for inquiries and advice through direct messages. The AI chatbot on Instagram is expected to offer users a choice of 30 different personalities to select from, allowing them to personalize their conversational experience.

Additionally, during ongoing conversations with other users, individuals will have the ability to invite the AI chatbot by mentioning its name with an "@" symbol in the chat.

As Instagram continues to explore innovative ways to enhance user experiences, the integration of an AI chatbot could potentially offer a new level of engagement and assistance within the app.